Developing Gen She's Hiring Solution
I designed and launched Gen She’s MVP, empowering Gen Z women in tech, achieving significant user growth, and enhancing market positioning. 4,000+ users were onboarded during beta testing, demonstrating its growth and potential.
Problem
Context
Gen She, a non-profit turned tech startup, aims to uplift Gen Z women in tech, empowering them to build and lead the next generation of billion-dollar companies. I was tasked with creating our first product to resonate with this demographic and provide tangible support for their career development.
Context
Gen She, a non-profit turned tech startup, aims to uplift Gen Z women in tech, empowering them to build and lead the next generation of billion-dollar companies. I was tasked with creating our first product to resonate with this demographic and provide tangible support for their career development.
Context
Gen She, a non-profit turned tech startup, aims to uplift Gen Z women in tech, empowering them to build and lead the next generation of billion-dollar companies. I was tasked with creating our first product to resonate with this demographic and provide tangible support for their career development.
Challenge
How can I create a solution that meets the needs of Gen Z women in tech, drives user growth, and attracts key stakeholders?
Challenge
How can I create a solution that meets the needs of Gen Z women in tech, drives user growth, and attracts key stakeholders?
Challenge
How can I create a solution that meets the needs of Gen Z women in tech, drives user growth, and attracts key stakeholders?
Solution
Final Design
I developed a recruitment platform that simplifies the job application process.
Talent can submit a single application, which is then matched with relevant job openings. Recruiters receive these curated matches and can initiate contact, streamlining their hiring efforts.
Final Design
I developed a recruitment platform that simplifies the job application process.
Talent can submit a single application, which is then matched with relevant job openings. Recruiters receive these curated matches and can initiate contact, streamlining their hiring efforts.
Final Design
I developed a recruitment platform that simplifies the job application process.
Talent can submit a single application, which is then matched with relevant job openings. Recruiters receive these curated matches and can initiate contact, streamlining their hiring efforts.
Impact
The MVP onboarded over 4,000 users, connecting both talent and recruiters during beta testing. It gathered essential feedback, demonstrating the platform’s ability to meet user needs while attracting startups. This response highlights the platform’s broad appeal and potential to grow across diverse demographics.
Impact
The MVP onboarded over 4,000 users, connecting both talent and recruiters during beta testing. It gathered essential feedback, demonstrating the platform’s ability to meet user needs while attracting startups. This response highlights the platform’s broad appeal and potential to grow across diverse demographics.
Impact
The MVP onboarded over 4,000 users, connecting both talent and recruiters during beta testing. It gathered essential feedback, demonstrating the platform’s ability to meet user needs while attracting startups. This response highlights the platform’s broad appeal and potential to grow across diverse demographics.
Research insights
User Interviews
Interviews with our talent, including our summer internship participants, provided insights into career aspirations and job hunting, ensuring our product aligns with our core values of supporting and empowering our audience.
User Interviews
Interviews with our talent, including our summer internship participants, provided insights into career aspirations and job hunting, ensuring our product aligns with our core values of supporting and empowering our audience.
User Interviews
Interviews with our talent, including our summer internship participants, provided insights into career aspirations and job hunting, ensuring our product aligns with our core values of supporting and empowering our audience.
What does talent want?
Mentorship
“When I think about learning a new tool or skill, I feel lost sometimes not knowing where to begin.”
Community and Connection
“I wish I networked more in my freshman and sophomore year of college. It seems like that would’ve given me a clearer picture of what I want to do now.”
“I’d like to have a group of friends who understand what I’m going through.”
Hands-On Experience
“I want to apply to internships but sometimes I feel like I don't have the right skills or qualifications.”
“Applying to internships is a bit daunting since I don't have a major in marketing.”
ideation
Brainstorming
Drawing on research, I outlined a recruitment platform that streamlines job hunting by matching talent to openings with a single application. Startups were prioritized as the primary customers and revenue source.
Brainstorming
Drawing on research, I outlined a recruitment platform that streamlines job hunting by matching talent to openings with a single application. Startups were prioritized as the primary customers and revenue source.
Brainstorming
Drawing on research, I outlined a recruitment platform that streamlines job hunting by matching talent to openings with a single application. Startups were prioritized as the primary customers and revenue source.
Value for Each User Group
Startup Recruiters
Access a pool of vetted talent and leverage Gen She’s mentorship program, reducing their recruitment efforts and associated costs.
Talent
Submit one application and gain access to Gen She’s mentorship program, which includes community, mentorship, and resources.
Design iteration
Implementation, Feedback, & Iteration
I built the platform on Bubble and conducted multiple usability testing sessions to identify and address issues.
Implementation, Feedback, & Iteration
I built the platform on Bubble and conducted multiple usability testing sessions to identify and address issues.
Implementation, Feedback, & Iteration
I built the platform on Bubble and conducted multiple usability testing sessions to identify and address issues.
Feedback #1
Unintuitive Jobs Page
Participants stated that it was hard to find all job postings and that scrolling to find what they wanted was burdensome.
Feedback #1
Unintuitive Jobs Page
Participants stated that it was hard to find all job postings and that scrolling to find what they wanted was burdensome.
Feedback #1
Unintuitive Jobs Page
Participants stated that it was hard to find all job postings and that scrolling to find what they wanted was burdensome.
What I did
Redesigned the layout for improved navigation and consistency across features.
What I did
Redesigned the layout for improved navigation and consistency across features.
What I did
Redesigned the layout for improved navigation and consistency across features.
Feedback #2
Matches
Participants found being limited to only the top 5 matches restrictive and wanted the ability to view more matches. They also questioned the status indicator showing when their matches would refresh, as they initially mistook it for a call-to-action button.
Feedback #2
Matches
Participants found being limited to only the top 5 matches restrictive and wanted the ability to view more matches. They also questioned the status indicator showing when their matches would refresh, as they initially mistook it for a call-to-action button.
Feedback #2
Matches
Participants found being limited to only the top 5 matches restrictive and wanted the ability to view more matches. They also questioned the status indicator showing when their matches would refresh, as they initially mistook it for a call-to-action button.
What I did
Removed the status indicator and expanded the pool of matches to display more options, ranked by compatibility.
What I did
Removed the status indicator and expanded the pool of matches to display more options, ranked by compatibility.
What I did
Removed the status indicator and expanded the pool of matches to display more options, ranked by compatibility.
Feedback #3
Candidate Profiles
Participants requested more detailed information on candidate profiles.
Feedback #3
Candidate Profiles
Participants requested more detailed information on candidate profiles.
Feedback #3
Candidate Profiles
Participants requested more detailed information on candidate profiles.
What I did
Redesigned profiles to include expandable sections with additional information.
What I did
Redesigned profiles to include expandable sections with additional information.
What I did
Redesigned profiles to include expandable sections with additional information.
reflection
Learning from Leading
Leading the design and development of this MVP was a true learning experience. I saw firsthand how design choices directly impact development outcomes and the success of a product launch. It taught me the importance of agility—quickly adjusting or removing features to focus on delivering the best user experience.
Learning from Leading
Leading the design and development of this MVP was a true learning experience. I saw firsthand how design choices directly impact development outcomes and the success of a product launch. It taught me the importance of agility—quickly adjusting or removing features to focus on delivering the best user experience.
Learning from Leading
Leading the design and development of this MVP was a true learning experience. I saw firsthand how design choices directly impact development outcomes and the success of a product launch. It taught me the importance of agility—quickly adjusting or removing features to focus on delivering the best user experience.
Overcoming Challenges
One of the main challenges was learning Bubble while managing performance issues. Mastering Bubble required quickly developing new skills to fully leverage its capabilities. Additionally, working with the built-in database presented integration challenges with design and functionality. I collaborated closely with a development partner, optimizing efficiency and implementing design solutions like loading animations to enhance the user experience.
Overcoming Challenges
One of the main challenges was learning Bubble while managing performance issues. Mastering Bubble required quickly developing new skills to fully leverage its capabilities. Additionally, working with the built-in database presented integration challenges with design and functionality. I collaborated closely with a development partner, optimizing efficiency and implementing design solutions like loading animations to enhance the user experience.
Overcoming Challenges
One of the main challenges was learning Bubble while managing performance issues. Mastering Bubble required quickly developing new skills to fully leverage its capabilities. Additionally, working with the built-in database presented integration challenges with design and functionality. I collaborated closely with a development partner, optimizing efficiency and implementing design solutions like loading animations to enhance the user experience.
Key Takeaways
This project sharpened my ability to identify blockers, prioritize effectively, and balance immediate needs with future improvements. Overall, it deepened my understanding of product development and reinforced the importance of continuously refining user experiences based on feedback.
Key Takeaways
This project sharpened my ability to identify blockers, prioritize effectively, and balance immediate needs with future improvements. Overall, it deepened my understanding of product development and reinforced the importance of continuously refining user experiences based on feedback.
Key Takeaways
This project sharpened my ability to identify blockers, prioritize effectively, and balance immediate needs with future improvements. Overall, it deepened my understanding of product development and reinforced the importance of continuously refining user experiences based on feedback.